NOWPayments CEO Argues Businesses Should Eliminate Crypto Payout Fees
NOWPayments CEO Kate Lifshits said Tuesday that businesses paying blockchain fees for cryptocurrency payouts should reconsider the practice as unnecessary. The payment processor argues the industry has accepted these costs by default rather than by necessity.
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NOWPayments Challenges Fee Assumption
NOWPayments CEO Kate Lifshits contended Tuesday that blockchain fees for cryptocurrency payouts have become an accepted industry standard without justification. Speaking from Amsterdam, Lifshits said businesses have treated transaction costs as inevitable when moving crypto, even though alternatives may exist.
Industry Acceptance Under Question
The crypto payments sector has long treated on-chain transaction fees as a fixed cost of conducting business. Lifshits argues this assumption deserves re-examination, suggesting that companies should evaluate whether paying these fees aligns with their operational needs or represents an outdated practice worth questioning.
Why It Matters
For Traders
No direct market impact; NOWPayments' statement is a business positioning argument without concrete product or protocol changes.
For Investors
Reflects evolving merchant expectations around crypto payment infrastructure; signals demand for lower-friction settlement solutions.
For Builders
Payment and settlement layer builders should monitor whether layer-2 solutions or batching mechanisms can undercut traditional payout costs.
This article is for information only and is not financial advice. Read the full disclaimer.
