Mexico's Richest Man Says 70% of Wealth in Bitcoin, Eyes $1M Price
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Mexico's Richest Man Says 70% of Wealth in Bitcoin, Eyes $1M Price

Mexican billionaire Ricardo Salinas stated that 70% of his personal wealth is held in Bitcoin, reiterating his long-standing bullish thesis on the asset. Salinas, who has publicly advocated for Bitcoin adoption, did not provide a timeline for his $1 million price target.

Jun 23, 2026, 12:01 AM1 min read

Key Takeaways

  • 1## Salinas Reiterates Bitcoin Position Ricardo Salinas, Mexico's wealthiest individual and founder of retail conglomerate Grupo Salinas, said 70% of his personal wealth is now held in Bitcoin.
  • 2Salinas has been a vocal Bitcoin advocate for years, frequently criticizing traditional fiat currencies and central banking policy on social media and in public appearances.
  • 3The statement underscores his conviction in the asset at a time when Bitcoin trades near all-time highs.
  • 4## Long-Standing Bullish Stance Salinas has previously outlined a $1 million price target for Bitcoin, though he did not specify a target date for reaching that level in recent statements.
  • 5His allocation heavily toward Bitcoin reflects a broader bet against currency debasement and fiat monetary policy rather than short-term trading positioning.

Salinas Reiterates Bitcoin Position

Ricardo Salinas, Mexico's wealthiest individual and founder of retail conglomerate Grupo Salinas, said 70% of his personal wealth is now held in Bitcoin. Salinas has been a vocal Bitcoin advocate for years, frequently criticizing traditional fiat currencies and central banking policy on social media and in public appearances. The statement underscores his conviction in the asset at a time when Bitcoin trades near all-time highs.

Long-Standing Bullish Stance

Salinas has previously outlined a $1 million price target for Bitcoin, though he did not specify a target date for reaching that level in recent statements. His allocation heavily toward Bitcoin reflects a broader bet against currency debasement and fiat monetary policy rather than short-term trading positioning. Salinas' high-profile endorsement adds to the list of billionaire investors who have moved significant capital into Bitcoin in recent years.

Why It Matters

For Traders

A billionaire's reaffirmed Bitcoin allocation provides narrative tailwind but does not create new on-chain signals or market-moving events in the near term.

For Investors

Institutional adoption by high-net-worth individuals continues to normalize Bitcoin as a store of value alongside traditional portfolios, reducing stigma in emerging markets.

For Builders

Prominent wealthy individuals backing Bitcoin strengthen the case for merchant adoption and protocol resilience in countries with currency instability, potentially expanding on-ramp demand.

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